How Scott Vener’s Undrtone App Is Changing The Music World

Go install the Undrtone app right now.

Go install the Undrtone app right now.

Scott Vener’s career may regularly venture into new territory, but one thing about it is consistent: Music.

Before he became the music supervisor for Entourage and 90210, Scott was an MTV talent scout. It was at that time when he formed strong friendships with A-listers like Justin Timberlake and Pharrell Williams. Those connections have helped Vener maintain an elevated industry status of his own in the years since.

In fact, Timberlake even hired Vener to help him re-launch MySpace a few years ago by sending him a personal text that read, “I’m putting together a creative team to help rebuild MySpace and I want you to be a part of it.”

Needless to say, it was a no-brainer for Vener to accept.

Vener’s A-list Pals

Vener

Vener has since become an entrepreneur in his own right, with his creation of the music-sharing app, Undrtone.

According to the app’s website:

Undrtone is an iOS and desktop platform that offers a completely new and easy way to discover music. Hooking into Spotify, Rdio, Beats and SoundCloud, Undrtone uses the world’s biggest cloud-based services to create an ‘Instagram for music’ – a community revolving entirely around music. Undrtone is a never-ending stream of sounds curated for and by the user – enabling them to find and share tunes with their friends, as well as follow tastemakers and artists they love.

Why didn’t anyone think of this before?

Undrtone

Undrtone

According to Vener himself:

Undrtone is about creating a landscape that encompasses a spectrum of genres, artists, songs and people that are relevant to you. Each track reveals a little bit more about who you are and what you like – forming an authentic picture of you and the music you love.

Undrtone’s other co-founder, Ben Johnston, adds:

From our learnings in music discovery and social algorithms, we found the most consistent way to come across tunes we love was recommendations from trusted friends and tastemakers. It’s that human element that no machine or algorithm can compete with. With Undrtone we’ve designed and built a reliable way to discover really good music. Consistently.

Undrtone Screen Shots

Undrtone Screen Shots

Quite simply, this app is absolutely amazing. I’ve just added it to my phone and I highly suggest that you do as well.

You can learn more about Undrtone by checking out their website by clicking here. The app can also be downloaded directly from iTunes by clicking on this link.

Do it now — we promise you’ll be glad you did.