Hip-hop is severely lacking in dope female rappers. We see women come and go in the scene, but few have staying power like artists like Nicki Minaj or Missy Elliott. The fact is, there are a lot of posers, who rely on their looks more than they can rely on their flow. We hate to bring up gender issues, but in this industry it’s hard for a woman to be taken seriously. She’s got to have it alllooks, lyrics, and an attitude you don’t want to f*ck with.
There’s someone that fits that criteria exactly, and y’all are sleeping on her. You know her already, she appeared on Rob Dyrdek’s Fantasy Factory, and became a main cast member on Ridiculousness. She’s cute and a bit ditzy thanks to MTV editing, and, she admits, usually being high. But it’s her music we’re paying attention to.
Don’t take it lightly when we say that Chanel West Coast is the next rapper who is going to be considered “a great,” and your attention is necessary.
When Chanel was younger, she split half her time in California with her mom, and the other half with her dad in New York City. Which explains why she surpasses the West Coast vs East Coast sounds and creates something totally her own. Her dad was a DJ, and 8 year old Chanel spent most of her nights at nightclubs watching her dad spin. She’d sit underneath the DJ booth, so no one could see her, and absorb the music.
She said, “I’ve always been around music, and I knew it’s what I’d do for the rest of my life. I didn’t have a choice.”
As she grew up, her love for music grew too. She began competing (and winning) in hip-hop dance competitions, completely immersing herself into the scene.
She eventually got behind a mic at Marvin Gaye’s Hollywood Hills studio, and when she was 17, she finally started sharing her music under the name Chanel West Coast.
In 2012, Lil Wayne signed Chanel to Young Money Entertainment. The man himself invited her to his studio in Miami for her to play her music, and she was signed immediately on a label that boasts talent like Drake and Nicki Minaj.
In 2013, she dropped her fire mixtape, Now You Know, featuring Evan Ross, French Montana, and Snoop Dogg. Now You Know proved that Chanel’s sound was fiercely her own. No one in the industry is comparable. Between her sound, her lyrics, and her style, Chanel is one of the most original artists we’ve seen in years. Her first single from the mixtape, “Karl,” showcases her ability to pull off high fashion, while rapping lines that are laced with swag and seduction.
By the end of 2013, she was headlining her own tour. In 2014, Chanel with Young Money label scooped up the Best Group award at the BET Awards.
We’re waiting for Chanel West Coast’s debut album to finally be released, and it’s supposed to drop this year. Her first single off the album, “Blueberry Chills,” with Honey Cocaine, was released in January last year, followed by “New Feeling” a few days later, and waiting for the official album release has been torture.
This year she threw us another bone, when she dropped “Bass In The Trunk” on Rob Dyrdeks Fantasy Factory. She’s fresh off the JODYHiGHROLLER.COM TOUR with Riff Raff, and now is the perfect time to hop on her fame train, so you don’t look like a poser to your friends when she finally hits every hip-hop top ten list.
For now, you can check off her new music and other content on her YouTube Channel, and West Coast Wednesday.